Shaping the Future of Heritage and Sustainable Tourism. The Royal Commission for AlUla is transforming AlUla into a world‑class destination for culture, heritage, nature, and innovation aligned with Saudi Vision 2030.

RCU

About Us

Visionary Leadership for a Global Legacy

Founded in 2017, the Royal Commission for AlUla is the driving force behind the visionary transformation of AlUla into a world-class cultural, heritage, and tourism destination.•Aligned with Saudi Vision 2030, our mission is to preserve AlUla's rich heritage, foster sustainable growth, and create unparalleled experiences that inspire and connect the world.

Conceptual image showing Vision 2030 blueprint and futuristic city planning

Milestones of Transformation

Our journey since 2017 has been marked by significant progress in heritage preservation, sustainable development, and global outreach, driven by innovation and strategic partnerships.

2017

RCU Founded

Establishment of the Royal Commission for AlUla to spearhead transformative projects.

4

Strategic Pillars

Culture, Heritage, Nature, and Innovation guiding all development efforts.

100+

Global Partnerships

Collaborations with leading international institutions and experts.

$15B+

Investments

Committed capital towards infrastructure, hospitality, and cultural projects.

Ancient Wonders, Future Innovations

Preserving a 200,000‑Year Legacy Through Digital Heritage

Explore AlUla's monumental sites like Hegra, Dadan, and Jabal Ikmah. Our commitment to UNESCO compliance and international partnerships ensures the protection and digital preservation of these invaluable archaeological treasures.

Hegra UNESCO World Heritage Site

The first UNESCO World Heritage Site in Saudi Arabia, meticulously preserved and opened for discovery.

Archaeological Discoveries

Ongoing excavations reveal new insights into ancient civilizations, continuously enriching our understanding of human history.

Digital Heritage Preservation

Utilizing cutting-edge technology for 3D mapping, scanning, and virtual experiences to safeguard and share AlUla's heritage globally.

Luxury Destinations

Curating World‑Class Experiences in a Timeless Landscape

Discover unparalleled luxury with resorts like Aman and Banyan Tree, alongside eco‑tourism lodges. Our phased development strategy and global partnerships are establishing AlUla as a premium destination for discerning travelers.

Aman Resort AlUla

Banyan Tree AlUla

Eco-Tourism Lodges

Luxury Glamping

Visitor Center Experiences

Adventure Activities

Smart Future

Building a Sustainable Tomorrow, Today

AlUla is pioneering smart city infrastructure, from the expanded International Airport to EV transportation and advanced digital networks. Government‑funded initiatives and private sector partnerships drive our smart and sustainable development.

AlUla International Airport Expansion

Enhancing global connectivity with state-of-the-art facilities and increased capacity.

Smart City Infrastructure

Integrating cutting-edge technology for efficient resource management and an elevated urban experience.

Sustainable Mobility Systems

Promoting EV transportation and smart transit solutions to minimize environmental impact.

Green AlUla

Harmony with Nature: Protecting AlUla’s Pristine Ecosystems

Through initiatives like the Sharaan Nature Reserve and reintroduction programs for Arabian oryx and Ibex, we are committed to biodiversity monitoring, renewable energy, and water conservation, ensuring AlUla’s natural beauty thrives.

12.5k

Sharaan Reserve Hectares

Dedicated protected area for natural habitat restoration and wildlife conservation.

200+

Species Protected

Active programs for the reintroduction and protection of native flora and fauna.

100%

Renewable Energy Target

Aiming for full reliance on clean energy sources across the region.

Empowering Our People

Fostering Prosperity and Opportunity for All

Our programs drive Saudization, support SMEs, and cultivate entrepreneurship through education and training. We are committed to integrating local communities into AlUla's tourism value chain, creating sustainable economic growth.

Cultural Renaissance

A Global Stage for Creativity and Inspiration

From the iconic Winter at Tantora to international festivals and immersive art installations, AlUla is a vibrant hub for creative expression. Our global collaborations position AlUla as a leader in cultural programming.

Festivals

Winter at Tantora: A Season of Wonders

Experience the magic of AlUla's premier cultural festival, blending music, art, and heritage under the desert sky.

RCU Events Team

Jan 2024

Art

Desert X AlUla: Art Amidst Ancient Landscapes

International artists create stunning installations, inviting dialogue between contemporary art and historic nature.

RCU Arts

Mar 2024

Music

Sounds of AlUla: Global Melodies Resonate

A series of concerts and performances featuring renowned international and regional artists in breathtaking venues.

RCU Culture

Apr 2024

Strategic Stewardship

Driving Vision 2030 Through Integrated Governance

The RCU’s centralized governance model, supported by robust PMO structures and international consultants, ensures efficient and strategic delivery of AlUla’s transformation, embodying a hybrid framework for success.

HRH Prince Badr

Governor

Leading the Royal Commission for AlUla's strategic direction and vision for global impact.

Executive Team Lead

Chief Executive Officer

Overseeing operational excellence and the successful execution of AlUla's transformative projects.

Strategic Advisor

Chief Strategy Officer

Guiding the long-term planning and alignment of all initiatives with Vision 2030 objectives.

Invest in the Future

Unlock Opportunities in AlUla’s Dynamic Growth

Discover strategic investment opportunities and Public‑Private Partnerships that align with AlUla's rapid development. Access comprehensive reports and economic indicators to become a partner in our shared vision.

Entry Level

Open

Cultural Partnership

Access to cultural events

Branding opportunities

Community engagement programs

Recommended

Tailored

Strategic Investment

Direct investment opportunities

Access to RCU's network

Exclusive economic reports

Priority project participation

Premium

Custom

Visionary Partnership

Co-creation of new ventures

Dedicated RCU liaison

Long-term strategic alignment

Global recognition and influence

Latest Insights

Stay Informed with the Royal Commission for AlUla

Access our latest press releases, executive announcements, publications, and event coverage. Our media center provides comprehensive resources and galleries to keep you updated on AlUla's journey of transformation.